A medical practice website designed to make specialist services, appointment intent, and trust-building content easy to navigate for patients.
Executive Summary
Op.Dr. Zeynep Esin Tuncay is a healthcare website built around clarity and reassurance. The project organizes specialist services, patient-facing explanations, and appointment pathways into a structure that helps visitors quickly understand what the practice offers and how to take the next step.
Role
Website structure, service architecture, patient-facing UX framing, digital delivery
Impact
Turns specialist expertise into a clearer and more trustworthy online entry point for patients.
Primary goal
Patient trust
The site needs to feel clear, reassuring, and action-oriented rather than promotional.
Navigation model
Service-led
Major treatment areas are surfaced as primary paths from the homepage.
Conversion path
Appointment intent
Calls to contact and book are visible throughout the experience.
Content surface
Articles + social proof
Blog content and embedded Instagram media extend credibility beyond static service pages.
Context & Problem Space
Medical websites have a higher trust burden than typical brochure sites. Visitors are not only looking for information; they are also trying to assess credibility, relevance, and whether contacting the doctor feels safe and worthwhile. This project was built to reduce that friction by combining clear service categories, visible contact routes, and accessible explanatory content.
Reporting Workflow
Article & Visual Analysis
This project is built around trust before polish. Patients arriving on the site need to understand the doctor’s areas of expertise, feel oriented quickly, and see a clear path toward contact without getting lost inside generic clinic-site clutter.
The homepage pushes the major service areas to the front. That matters because visitors are often arriving with a specific need, not with time to browse a vague brand story. The design therefore works as a sorting mechanism first, helping users move from uncertainty to the right treatment area with minimal friction.
The site keeps appointment intent visible through direct contact prompts, repeated calls to action, and a structure that avoids making booking feel like a buried secondary task. Blog content and Instagram embeds also broaden the trust surface, making the website feel active and current instead of frozen.
This case study shows a different kind of product judgment than a consumer app or editorial project. The value here is translating expertise into a web experience that feels approachable, credible, and useful for people making sensitive healthcare decisions.
Selected adjacent work that extends the same problem space from a different angle.
Project case study
Mar 20, 2026
A database-backed restaurant website that combines premium brand presentation with multilingual, maintainable menu management.
Role: Product direction, UI implementation, Next.js architecture, database-backed menu system
Impact: Turns a visually refined restaurant site into an operational product the team can update without rebuilding the frontend each time.
Project case study
Mar 27, 2026
A structured portfolio platform that unifies product work, journalism, and documentary storytelling inside one editorial system.
Role: Information architecture, content modeling, visual direction, Astro implementation
Impact: Turns a broad body of work into a portfolio people can scan, understand, and trust quickly.